Well…..
It goes to a few places.
Our suppliers in India for the garments you’ve purchased. We chose ethically accredited suppliers and I try to choose breathable fabrics as much as possible. No one is under 21. I’ve fired suppliers for being sexist or treating me like I don’t know what I’m doing… I really care about whom we work with.
Ankita. She’s my home girl in Delhi. She’s is way more bad ass than me, once she said, “Karishma, we need x-factory-owner to know, we’re running a business, not a charity.” Uffff. She’s spicy that one.
Miriam. She is a mum of one and manages our customer service emails from Brisbane. She is waaaaaaay more efficient than I am.
Other folk;
Cocoon Business Solutions (when Julie plotted in a wage into the cash flow forecast, I started crying over Zoom. Julie has seen me cry many times…. I once proposed to marry her, but she said she’s into men, so she’s ok to be my work-wife),
Virago (Em and Jess are the babes who wrap and pack and they are also more on top of things than I am),
Sam Gehrich, our Aussie pattern maker who knows how to work to our curves,
DHL, Facebook (yes, I’m sorry, I do spend money on some of the big guys! But how else am I going to remind you that we’re around? Please shop with us :)), models, photographers, Shopify and my YouTube Music Subscriptions…
Chelsea slid into my DMs when I needed excel help. She whips out dashboards and colour codes them (because she knows how my brain works). She cares so much and always shows up. I am so stoked to get to work with someone who REALLY KNOWS what she does and does it with so much passion. STOKED.
And lastly, your moolah goes to Aru and I and the occasional croissant at LUNE. Aru is my darling son, about to turn 8, but when he says to me, “Mummy don’t eat it, it’s expired..” I feel like he’s 40. Me? I’m a woman in my late 30s, who is SO STOKED you took a risk on her.
When you grow old and you’re on your deathbed, I want you to remember this amazing purchase you made on a growing brand and smile.
YOU DID THAT. You give me wings. THANK YOU.
It is because of you that I have the courage to dream up another dress, look at a flower and think: Damn, I want to see that beaded… See some fancy AF frills and be like… YESSSSS, this frizzle action is so sexy-gorgeous, I wanna try it for us….
THANK YOU. THANK YOU. THANK YOU.
xx
Karishma, Founder at Khòlò
